Courses

Digital Marketing Masterclass Modules

Module 1: Introduction to Online Advertising and Google Ads

Overview of Online Advertising
Evolution and importance
Types of online advertising
Introduction to Google Ads
Purpose and benefits
Key features and capabilities

Module 2: Setting UP Your Google Ads Account

Creating a Google Ads Account
Step-by-step account setup
Account structure and organization
Understanding Campaign Types
Search campaigns
Display campaigns
Video campaigns
Shopping campaigns

Module 3: Keyword Research and Targeting

Importance of Keywords
How keywords work
Types of keywords
Keyword Research Tools
Google Keyword Planner
Third-party tools for keyword research
Video campaigns
Shopping campaigns

Module 4: Creating Effective Ad Campaigns

Ad Groups and Ad Copy
Structuring ad groups
Writing compelling ad copy
Ad Extensions
Types of ad extensions
Best practices for using ad extensions

Module 5: Bidding Strategies and Budgeting

Understanding Bidding
CPC, CPM, CPA bidding
Bid adjustments
Budgeting and Campaign Optimization
Setting budgets
Monitoring and adjusting campaigns for better performance

Module 6: Ad Quality and Landing Page Optimization

Quality Score
Factors affecting Quality Score
Improving ad quality
Landing Page Best Practices
Design and content tips
A/B testing strategies

Module 7: Tracking and Analytics

Conversion Tracking
Setting up conversion tracking
Analyzing conversion data
Google Analytics Integration
Connecting Google Ads with Analytics
Leveraging Analytics data for optimization

Module 8: Remarketing and Audience Targeting

Introduction to Remarketing
Creating remarketing lists
Designing effective remarketing campaigns
Audience Targeting
Demographic targeting
Custom affinity and in-market audiences

Module 9: Advanced Features and Strategies

Ad Customizers
Dynamic ad content
Customized promotions
Google Ads Scripts
Basics of scripting
Automation for efficiency

Module 10: Case Studies and Practical Application

Real-world Examples
- Analyzing successful campaigns
- Learning from mistakes
Hands-on Exercises
- Creating sample campaigns
- Analyzing data and making improvements
Bonus: Updates and Future Trends
Staying updated with Google Ads changes
Emerging trends in digital advertising

This course outline covers the basics and advanced features of Google Ads, providing participants with a comprehensive understanding of the platform. It's important to include practical exercises and real-world examples to reinforce learning. Additionally, keeping the content updated with the latest trends ensures the course remains relevant over time.